Beneath the humour was a practical discussion about how technology can help accounting firms work smarter, support their people, and deliver greater value to clients.
One of Glen’s key messages was that firms should focus on solving real business challenges rather than adopting AI simply because it is the latest trend. The opportunity lies in identifying where technology can improve efficiency, enhance quality, and create more capacity for meaningful client conversations.
At PKF, the focus is on using technology to support our people and strengthen the service we provide to clients. When routine processes become more streamlined, accountants have more time to focus on what clients value most: trusted advice, sound judgement, and helping businesses make informed decisions.
The discussion also highlighted the importance of maintaining a human-centred approach. While technology can assist with analysing information and improving consistency, it cannot replace the relationships, experience, and accountability that clients expect from their advisers. As with any technology, security and governance remain critical. Protecting client information and ensuring tools are used responsibly is a key part of how PKF approaches innovation.
For Glen, the future of AI in accounting is not about replacing people. It is about equipping them with better tools so they can spend more time supporting clients, solving problems, and creating value. The firms that will benefit most are those that take a practical approach to innovation, invest in their people, and embrace technology where it enhances the client experience. At PKF, that is exactly where the focus remains.